[MYIU] KU-AENA SMILING CHALLENGE

During day 2 of the 2024 IU HEREH WORLD TOUR CONCERT IN KUALA LUMPUR, IU suggested that the audience should do a "KU-AENA SMILING CHALLENGE" where we upload our smiley faces on social media so she can take a look whenever she's feeling down...

Whatever Jieunie wants, Jieunie gets!

So MYIU launched an AR Filter template to kick off the challenge on Instagram. The filter is named Kualooming 쿠알루밍 💛😬 because during the concert, IU said she couldn't stop smiling when seeing KU-AENA's smiley faces throughout 'Blueming' and that she'd change the song title to 'Kualooming (Kuala Lumpur + Blueming)' from now on. In IU's own words, "Sangat bagus KU-AENA (KU-AENAs are so awesome)!"

There's no deadline for this challenge, but if you'd like to join the giveaway, the event closes on 28 June 2024~ See below for more details:

WINNERS OF THE KU-AENA SMILING CHALLENGE GA

All gifts have been mailed out to the winners on July 29, 2024.