A project which raised 1010 album sales and RM12,398.00 donations from generous UAENAs...

MYIU X KTOWN4U : IU 5th Full-Studio Album "LILAC" Group Order

In September 2020, IU Malaysia Fanpage (MYIU) collaborated with KTOWN4U to provide a 40% discount for IU's "LILAC" album to Malaysian UAENA. The goal was to boost album sales and put up offline ads at ktown4u's physical stores.

A website was set up for the collaboration.

MYIU X KTOWN4U : IU "LILAC" Non-Return Album Project

In early October 2020, MYIU announced our first non-return album fansupport in collaboration with KTOWN4U. 

A non-return album is a fansupport where UAENAs donate money to buy IU's new album. These albums will not be shipped back to Malaysia. The international shipping cost is saved to increase the physical sales volume of IU's new album.

To put it simply, this is like a piggy bank where we save our money together and bulk order IU albums with the purpose of boosting her album sales. The albums will be donated to charitable organizations in Korea.

For more details, please visit this website.

As a token of appreciation, donors of RM130 or above received a benefit pack from MYIU!

SUMMARY

IU Malaysia Fanpage (MYIU)'s collaboration with KTOWN4U contributed to a total of 1010 sales for IU's 5th full studio album "LILAC"!

The non-return album project raised a total of RM 13,324.91. MYIU then proceeded to donate RM12850.00, equivalent to 210 "LILAC" albums! For transparency, here is the donation proof and certificate:

You may view our 2020-2022 spending report here.